Linda Rank isn’t new to aesthetics—but her journey to founding soul&beautyMEDx is marked by transformation, risk, and clarity. With nearly 25 years in dermatology and a decade running her own medical practice, she found herself at a crossroads during the Covid pandemic. It was then she decided to pivot fully into the world of aesthetics—leaving behind the overhead-heavy world of medical dermatology and embracing a leaner, more intentional model.

In this episode, Linda shares how soul&beautyMEDx grew not through flash or fast hiring, but through grounded decisions and listening closely to her audience. Her approach centers on staying connected to demand—testing services through patient surveys, emails, and gradual rollouts before investing in new technology or products. It’s a lesson in thoughtful growth, and a response to what she calls the “illusion of sexiness” in over-scaling.

Linda also reflects on early stumbles, including launching hormone therapy too early when the market wasn’t ready. Now, with her husband—formerly an ER physician—serving as the medical director, the practice is offering those same regenerative services again, this time with a patient base that’s finally prepared for it.

Through it all, Linda emphasizes the importance of overhead control, systems, and building an email list as the backbone of sustainable success. Her story is one of experience, reflection, and slow scaling with purpose—an approach that’s kept her grounded in a fast-moving industry.

Watch the full video to hear how Linda Rank built soul&beautyMEDx into a thriving, patient-centered med spa in Southern California.