In the latest episode of *Med Spa Marketing Group Chat*, hosts Bekah and Kevin are live at Aesthetic Next 6.0 with special guest Chris Balbi, making his second appearance on the podcast. The conversation dives into the power of scarcity marketing and how it can drive significant revenue for med spas and aesthetic businesses. Chris shares his recent success story of generating over $275,000 in one day using a limited-time promotion, highlighting the effectiveness of scarcity marketing when executed correctly. He emphasizes the importance of properly timing emails, social media posts, and text message marketing to create urgency without overwhelming potential clients.

Beyond scarcity marketing, the trio also tackles the issue of fake followers, exploring the rise of "like farms" and the risks they pose to brands. Chris and the hosts explain that while some med spas may boast thousands of followers, these fake accounts do nothing to drive actual business results. In fact, they can harm a brand’s engagement and credibility, leading to a shadowbanning effect where Instagram deprioritizes the account’s content. Chris strongly advocates for authenticity in social media, advising businesses to focus on genuine engagement rather than chasing vanity metrics like follower count or likes.

The episode also breaks down the hierarchy of social media engagement, noting that shares and saves are now more valuable than likes and comments. Chris explains how shares can boost a post’s reach by introducing it to new audiences, which is critical for going viral. He also touches on the importance of maintaining a balanced follower-to-following ratio and how keeping your engagement real can help build a loyal, active audience.

Packed with practical marketing strategies and insightful social media advice, this episode is a must-listen for anyone in the med spa industry looking to grow their business and connect with their audience more effectively.

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