Owning the Shift with MacKenzie Greenhill

Med Spa Owners Playbook
//
episode
05
growth

EPISODE

05

Med Spa Owners Playbook
WITH JOHN WHEELER
Owning the Shift with MacKenzie Greenhill
Med Spa Owners Playbook
WITH JOHN WHEELER
Owning the Shift with MacKenzie Greenhill

MacKenzie Greenhill’s journey with Refined Aesthetics in Minnesota is one many med spa leaders will recognize—too many responsibilities, too little time, and the pressure to do everything perfectly. But what sets her apart is how she decided to shift. In this episode, MacKenzie opens up about the moment she realized she didn’t have to carry the weight alone—and how partnering with Alpha Aesthetic Partners helped her find the clarity and support she needed to lead more effectively.

At first, she was overwhelmed, managing a packed schedule and struggling to keep up with the business side while still delivering high-quality care. Delegation didn’t come easy. Letting go of control was uncomfortable, but MacKenzie quickly saw the payoff. By stepping back from the areas that drained her energy, she was able to focus on what she loved—and what she did best. That mindset shift allowed her to empower her team, streamline operations, and grow the business without burning out.

She talks openly about the internal resistance many leaders face when stepping into bigger roles. For her, growth wasn’t just about the business metrics—it was personal. Learning how to be a leader, not just a manager, meant trusting others, building systems, and learning to be okay with not doing it all. The partnership with Alpha gave her not just the infrastructure, but the confidence to lean into her strengths and build something sustainable.

MacKenzie also reflects on how the aesthetics industry has changed. From the outside, success can look like constant motion and hustle. But inside the treatment room—and the leadership office—it’s about alignment, trust, and intention. Her story is a clear reminder that growth doesn’t have to mean chaos. With the right people, clear priorities, and a little courage, it can feel like relief.

Watch the full video to hear how MacKenzie Greenhill reshaped her leadership approach and found her rhythm as the manager of Refined Aesthetics.

YOU'LL LEARN
  • How MacKenzie shifted from burnout to balanced leadership
  • The internal struggle of letting go and trusting her team
  • How Alpha's partnership helped her streamline and refocus
  • Why growth required stepping away from day-to-day tasks
  • Her perspective on leading with clarity, trust, and intention
  • MacKenzie Greenhill
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    MacKenzie Greenhill

    MacKenzie Greenhill is the manager of Refined Aesthetics in Minnesota, an Alpha Aesthetic Partners practice. With a background in both patient care and business operations, she brings a balanced, intentional approach to leadership. MacKenzie is passionate about building empowered teams, streamlining growth, and creating a med spa environment where both clients and staff thrive.

    You'll learn

  • How MacKenzie shifted from burnout to balanced leadership
  • The internal struggle of letting go and trusting her team
  • How Alpha's partnership helped her streamline and refocus
  • Why growth required stepping away from day-to-day tasks
  • Her perspective on leading with clarity, trust, and intention
  • LISTEN TO MORE EPISODES

    EST 2018
    El Dorado Hills, CA
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    001
    Esthetics Center

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    Owning the Shift with MacKenzie Greenhill
    Med Spa Owners Playbook
    //
    episode
    05
    growth
    MacKenzie Greenhill
    EP
    05
    993 Governor Dr #101 El Dorado Hills, CA 95762
    LET'S TALK
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