In the latest episode of "Med Spa Marketing Group Chat," hosts Katrina and Bekah dive into the top social media trends for October 2024. With spooky season in full swing, they discuss what’s hot and what’s fading on platforms like Instagram. The duo highlights the importance of embracing seasonal content, encouraging med spas to take advantage of fall-inspired posts, from puns like “Bootox” to Halloween-themed video ideas that engage audiences.

They also point out a shift away from the overposting of injectables. Instead, they encourage focusing on other treatments like lasers and microneedling, which are ideal for fall. Katrina and Bekah emphasize the power of using trending sounds, like audio from popular shows such as "Gilmore Girls" or "Gossip Girl," and remind med spas to lean into authentic, creative content.

With new Instagram features allowing multiple sound bites and extended photo carousels, there’s plenty of opportunity to experiment with new formats. This episode is packed with actionable ideas, offering med spas a roadmap to making the most of October’s social media trends.

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