Rebekah and Janelle take on one of the most common and often misunderstood challenges in aesthetics: ramping a new provider. It is a question that comes up year after year. How do you fill their schedule, and how fast should it happen?

They make it clear early on that full books on day one are not realistic. In nearly two decades of experience, that scenario is rare. For most providers, especially those newer to the industry, a six to twelve month ramp is normal. That timeline requires patience, thoughtful forecasting, and honest conversations during the interview process. If evenings and weekends are not part of the schedule, growth will likely move even slower.

The discussion shifts to mindset. Providers must see themselves as a business within a business. That means networking, building awareness, asking for referrals, and investing time outside of treatment hours. Waiting for marketing alone to drive demand is not a strategy. Hunger, humility, and consistency still matter.

Rebekah and Janelle also revisit business to business partnerships as a powerful ramp tool. When done strategically, these relationships create high quality referrals. That includes aligning with like minded local businesses, protecting your reputation by vetting partners carefully, and practicing strategic generosity so partners can confidently refer their own clients.

They also emphasize that ramp is not a solo effort. Front desk teams, managers, and fellow providers all play a role in cross promotion, follow ups, raffles, and in-clinic awareness. When the entire team understands the goal, momentum builds faster.

The message is simple. Ramp takes time. But with clear expectations, aligned effort, and consistent action, it becomes sustainable and predictable instead of stressful.