Kevin Balzer, the VP of Brand Strategy at Alpha, supports the content and strategy behind wherever and however the partner's brand is experienced, including print collateral, social media, websites, signage, and more. He plays a crucial role in launching partners and clinics, as well as informing marketing strategy for adding new services, providers, and locations. Kevin ensures that every touchpoint of the partner's brand is cohesive and impactful, driving growth and enhancing the overall brand experience.

Kevin loves making abstract ideas tangible. He enjoys the creative process of transforming concepts into concrete strategies and visuals, ensuring that the partner's brand is effectively communicated and experienced across all channels. This ability to bring ideas to life is what he finds most fulfilling about his role.

Kevin brings valuable experience from his previous role at Esthetics Center, Alpha's first partner. During his time there, he led a complete rebrand of the company, including rebuilding the website, conducting provider shoots and interviews, and more. This extensive rebranding effort has equipped him with the skills and insights necessary to effectively support partners at Alpha Aesthetics Partners in his role

Kevin has several notable achievements in his career, including being named Northern California's Educator of the Year in 2020 during his time as a high school art teacher. This recognition highlights his dedication to creativity and education, qualities he now brings to Alpha.

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