In Episode 006 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz delve into the topic of rewards programs in medical aesthetics, addressing their ethics, effectiveness, and potential to drive growth in your practice. With industry-wide buzz surrounding loyalty programs, Bek and Janelle break down how these systems work and offer actionable strategies for making them a win-win for both providers and patients.  

Rewards programs are nothing new—think loyalty cards at your favorite juice bar or Sephora’s Beauty Insider program. Their purpose? To build customer loyalty and encourage repeat visits. However, in the world of medical aesthetics, these programs often focus on steering patients toward specific brands, raising the question: are they ethical? Bek and Janelle argue that the key lies in how you implement them. When used strategically, rewards programs can enhance patient care, introduce new treatments, and keep clients returning to your practice.  

One major takeaway from this episode is the importance of controlling the narrative. By understanding patient behavior and utilizing the data rewards programs provide, practices can drive repeat visits and encourage patients to explore a broader range of services. For example, if a loyal client earns points toward a free treatment, the provider can frame this as an opportunity to try something new that enhances their results. This not only builds trust but also opens the door to higher average tickets and greater patient satisfaction.  

The hosts also tackle common provider concerns, such as offering free services through rewards programs. They suggest shifting the mindset: instead of seeing it as a loss, consider it an investment. These complimentary treatments can lead to long-term behavior changes, with patients integrating additional services into their routine.  

Whether you're grappling with changes to existing programs or considering introducing one, this episode provides valuable insights on creating loyalty while boosting revenue. Tune in to learn how to leverage rewards programs effectively and grow your med spa with confidence.