In episode 008 of Operation Med Spa, hosts Bek and Janelle take a deep dive into Key Performance Indicators (KPIs)—the essential metrics every medical aesthetics practice needs to measure for success. While not the flashiest topic, KPIs are the backbone of a thriving med spa business, providing the clarity needed to make data-driven decisions that optimize performance, boost revenue, and enhance patient experiences.

Bek and Janelle break down their top five KPIs that every med spa owner, manager, and provider should track: conversion rates for consultations and new client calls, rebooking percentages, revenue per hour, retail sales as a percentage of revenue, and discounts as a percentage of revenue. They explain why each metric matters and how it can reveal trends, pinpoint gaps, and uncover opportunities for growth.

For instance, conversion rates help identify training needs. If a provider is excelling in neurotoxin treatments but underperforming with laser conversions, this presents a clear opportunity for coaching and development. Similarly, rebooking percentages highlight the importance of creating patient follow-through and maximizing lifetime value. Bek and Janelle emphasize that rebooking is one of the easiest ways to build retention and sustain a full schedule.

The hosts also discuss revenue per hour as a powerful benchmark for provider efficiency. They share insights into setting realistic goals based on experience and explain how schedule maximization—using time wisely and effectively—drives profitability. For practices looking to grow their retail revenue, Bek and Janelle encourage providers to shift their mindset. Retail products are not just sales—they’re tools to protect patient investments and ensure exceptional treatment outcomes.

Finally, Bek and Janelle address discounts as a percentage of revenue. While discounts have their place, they stress the importance of using them strategically. By analyzing data and tracking trends, practices can avoid over-discounting while still leveraging promotions to attract and retain clients.

Whether you’re new to KPIs or looking to refine your strategy, this episode delivers actionable insights to transform the way you measure and grow your med spa business. Tune in to learn how to take the guesswork out of success and start making your data work for you!

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