Behind the Scenes: Partner 013, Mint & Needle Marketing Shoot

Med Spa Marketing Group Chat
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episode
054
growth
marketing
entertainment

EPISODE

054

Med Spa Marketing Group Chat
WITH JOHN WHEELER
Behind the Scenes: Partner 013, Mint & Needle Marketing Shoot
Med Spa Marketing Group Chat
WITH JOHN WHEELER
Behind the Scenes: Partner 013, Mint & Needle Marketing Shoot

Mint & Needle has officially joined the Alpha family! In this behind-the-scenes look, Kevin and Bekah take us along for the ride as they travel to Delaware to capture the essence of Mint & Needle—from the stunning coastal town of Lewes to the energy of Middletown.

At the heart of this launch is Brandi Gregge, Alpha’s youngest partner and a true force in the aesthetics industry. From the moment Kevin and Bekah stepped into the practice, they could see the precision, artistry, and passion she brings to her work. Brandi isn’t just an injector—she’s a leader, mentor, and visionary, inspiring her team with an unstoppable work ethic and deep commitment to patient care.

The trip had its fair share of surprises—including an unexpected history lesson in Lewes, where the clinic sits in a building that once housed the first jail and firehouse of the first town in the first state. Then, of course, there were the inevitable on-set bloopers—Kevin and Bekah managed to make quite the first impression in the treatment room, from lens caps hitting the floor to near-catastrophic encounters with a steaming facial machine.

But beyond the laughs, this launch was about capturing Mint & Needle’s story—its youthful energy, commitment to excellence, and the strong team culture Brandi has built. The marketing shoot blended cinematic visuals, a moody yet serene aesthetic, and a soundtrack that reflected the practice’s fresh and sophisticated brand. Every detail, from the soft coastal hues of Delaware to the steam-infused slow-motion shots, was carefully crafted to bring Brandi’s vision to life.

Welcome to the Alpha family, Mint & Needle! We can’t wait to see what’s next.

YOU'LL LEARN
  • How Mint & Needle became Alpha Partner 013.
  • What makes Brandi Gregge an inspiring leader in aesthetics.
  • The creative process behind the launch video and marketing shoot.
  • How team culture and leadership shape a successful practice.
  • The unexpected history behind Mint & Needle’s Lewes location.
  • Why Delaware’s coastal charm played a role in the branding.
  • Behind-the-scenes challenges and funny moments during the shoot.
  • The importance of capturing a brand’s essence through visual storytelling.
  • How Brandi’s vision and work ethic fuel Mint & Needle’s success.
  • tODAY'S Friend

    You'll learn

  • How Mint & Needle became Alpha Partner 013.
  • What makes Brandi Gregge an inspiring leader in aesthetics.
  • The creative process behind the launch video and marketing shoot.
  • How team culture and leadership shape a successful practice.
  • The unexpected history behind Mint & Needle’s Lewes location.
  • Why Delaware’s coastal charm played a role in the branding.
  • Behind-the-scenes challenges and funny moments during the shoot.
  • The importance of capturing a brand’s essence through visual storytelling.
  • How Brandi’s vision and work ethic fuel Mint & Needle’s success.
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    Behind the Scenes: Partner 013, Mint & Needle Marketing Shoot
    Med Spa Marketing Group Chat
    //
    episode
    054
    growth
    marketing
    entertainment
    EP
    054
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