In today's episode of the Med Spa Marketing Group Chat, Kevin, VP of Brand Strategy at Alpha, hosts a dynamic conversation live from the tradeshow floor at AmSpa 2024. The guests are Erica Crawford, President of Influx Marketing, and Max Baybak, who share their insights on the evolving landscape of marketing in the aesthetics industry.

Erica delves into Influx Marketing's approach to onboarding new med spa clients, emphasizing the importance of a website that reflects a practice's brand and strategies that go beyond social media. She highlights the need for a diversified marketing approach, including SEO, traditional PR, and paid ads, to mitigate the impact of potential changes in any one channel.

Max discusses the role of content creation in building a compelling brand narrative that goes beyond the bottom-of-the-funnel tactics. He emphasizes the need for practices to nurture their audiences by creating content that connects emotionally and builds long-term relationships.

Both guests explore how practices can diversify their marketing strategies and build robust ecosystems that support patient journeys from initial inquiry to post-treatment. They stress the importance of balancing short-term tactics with long-term brand-building strategies, ensuring practices remain resilient in the face of industry changes.

Join us for a compelling discussion on the future of aesthetics marketing, where you'll gain valuable insights into how practices can thrive in a competitive landscape by embracing innovation and diversification.

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