When it came time to reimagine the brand identity for Anne Therese Aesthetic Medicine, the Alpha Aesthetics Partners team took on the challenge with intentionality, creativity, and a clear purpose. This episode takes listeners behind the scenes of Alpha’s very first partner rebrand—a full-spectrum transformation involving design, photography, messaging, and strategy.

Kevin explains how the decision to rebrand didn’t happen overnight. It began with performance data: website audits, conversion metrics, and accessibility issues that were getting in the way of growth. What followed was a collaborative deep dive into the "why" behind the brand. From typography and logo usage to ADA-compliant color palettes, every element was rethought—not to replace the essence of Antrice, but to elevate it.

The team also emphasized the importance of storytelling. Bekah shares how photography played a huge role in the rebrand, capturing real patients, real providers, and real treatment moments. No stock imagery. No AI. Just authenticity. Lauren adds how building out detailed provider pages was crucial to personalize the patient experience and give each practitioner a digital space to shine.

Throughout the episode, the team reflects on how branding isn’t just visual—it’s relational. From internal surveys to multiple rounds of feedback, the process was highly collaborative. Even the brand book, complete with do's and don'ts, was crafted to make sure the new identity could live on with clarity and consistency.

In the end, this rebrand wasn’t just a new logo—it was a strategic reset that honored what Antrice had built while paving the way for what’s next. And for the Alpha team, it was a proud moment in demonstrating what’s possible when partnership and branding come together with purpose.