In the latest episode of "Med Spa Marketing Group Chat," host Kevin Balzer sits down with Justin and Harmony from Cosmetic Lane to discuss the role of content creation in the medical aesthetics industry. Recorded live at Aesthetic Next, the episode takes a deep dive into how Cosmetic Lane bridges the gap between aesthetic practices and patients through engaging and educational content.

Justin shares his journey into the world of aesthetics, starting with his first client in 2017, and how his agency has evolved to create viral content for med spas and medical device companies. He emphasizes the importance of blending storytelling with high-quality video production to connect with audiences, while Harmony explains how her background in celebrity blogging and marketing has helped Cosmetic Lane craft relatable content that resonates with patients.

The conversation also touches on using celebrity culture to engage audiences, the balance between high and low production content, and strategies for med spas to create impactful content that stands out online. With valuable insights on how to build relationships with practices, create viral content, and stay ahead of social media trends, this episode offers a unique look into the world of aesthetic marketing.

Tune in to learn how Cosmetic Lane continues to evolve as a leader in med spa marketing and how they’ve built a thriving community around their content strategies.

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