In Episode 042 of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren dive into the hottest social media trends for November 2024, giving med spa owners and providers fresh ideas to elevate their Instagram presence during the holiday season. As usual, the hosts bring their signature energy, humor, and expertise to help you navigate the fast-paced world of aesthetic marketing.

This month, Instagram has rolled out some exciting new updates that can take your content to the next level. The team discusses the ability to add music to both photos and videos within carousel posts—a feature that makes it easier to create dynamic, engaging content without needing extra video editing tools. Bekah and Lauren share their tips for using this update to highlight holiday transformations, treatments, and behind-the-scenes moments.

Another key trend for November is the expanded 20-photo carousel option, perfect for doing end-of-month “photo dumps.” The hosts suggest using this feature to showcase your clinic’s best transformations, highlight different providers, or even capture the office culture and events. They talk about how authentic, unpolished content—like glimpses of daily life at the clinic—can build stronger connections with your audience.

The episode also emphasizes the importance of using Thanksgiving-themed content. Whether you create a “What We’re Thankful For” photo dump or a fun team shout-out post, it’s a great way to blend gratitude with informative posts. The hosts encourage you to add a personal touch and celebrate your team, your treatments, and the patients who make your practice thrive.

Finally, they wrap up with some fun trend ideas for Instagram Reels, including the popular "I'm passing the phone to..." challenge, which can be easily adapted to highlight your staff or patients.

Packed with useful insights and actionable tips, this episode is a must-listen for anyone in the aesthetics industry looking to stay ahead of social media trends this November. Be sure to tune in for a full breakdown and practical ideas you can implement immediately!

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