In the latest episode of "Med Spa Marketing Group Chat," Kevin, Mitch, and Lauren dive into the fascinating world of provider-centric marketing. Alpha Aesthetics Partners has a clear goal: grow by 10%. One of the most effective ways to achieve this? Optimizing the onboarding and marketing of new providers.

The team shares their journey in testing a bold idea—what if they took their most successful offers and tailored them specifically to new providers? The results were staggering: a 200% decrease in cost per booking simply by making the provider the face of the campaign.

The key insight? Patients trust providers more than they trust brands. By shifting marketing from a practice-wide focus to personalized, provider-led campaigns, Alpha is not only filling schedules faster but also strengthening long-term patient relationships. The approach involves custom landing pages, targeted ads featuring provider bios and photos, and leveraging social proof to increase conversions.

But this shift isn't without challenges. Scaling this strategy across Alpha’s 850+ providers requires a balance between personalization and efficiency. The team discusses ad fatigue, content management, and the logistics of onboarding new providers while maintaining high-quality marketing performance.

By continuously testing, refining, and staying nimble, Alpha is reshaping how provider success is measured. Don’t miss this deep dive into the future of med spa marketing!