In the latest episode of *Med Spa Marketing Group Chat*, hosts Kevin and Bekah take a deep dive into the world of podcasting, breaking down both the "why" and the "how" behind starting a podcast. Recorded live from Aesthetic Next 6.0, they reflect on their experience running multiple podcasts within the aesthetics industry and share valuable insights for anyone considering launching their own.

The conversation kicks off with the benefits of podcasting, particularly how it allows businesses to build trust and create meaningful content that resonates with their audience. Kevin and Bekah highlight the power of owning your content and using podcasting as a way to educate, inspire, and connect with listeners. They stress the importance of authenticity in the rapidly growing aesthetics industry, where trust is crucial. A podcast offers an ideal platform to share expert knowledge, connect with industry professionals, and build a community.

Bekah explains the practical steps involved in starting a podcast, from selecting affordable equipment like the Blue Yeti microphone to using simple recording software like Riverside and Logic Pro. They cover the importance of recording in a comfortable, quiet space and suggest options for video recording to create engaging social media teasers from podcast episodes.

The episode also touches on the value of transparency, especially in a competitive, fast-paced industry like aesthetics. Kevin explains that creating a podcast helps brands build deeper connections with their audience, allowing listeners to get to know the people behind the business, fostering long-term loyalty.

By the end of the episode, Kevin and Bekah offer an encouraging message to anyone interested in starting a podcast. They emphasize that it’s not as difficult as it may seem and that the key is to just get started. Whether you're promoting a product, building your brand, or networking with others in the industry, podcasting is a powerful tool that can help you achieve your goals.

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