As April arrives, the team kicks things off with birthday laughs—turns out Lauren was born on Tax Day, which makes for a fun twist every year. Between cracking jokes and reflecting on turning 28, the conversation quickly shifts into what really matters this month: Instagram, trends, and what’s actually working for med spas right now.

Bekah leads the charge with a relatable rant about Instagram’s latest updates—or lack thereof. Despite changes being visible on desktop, many still struggle to upload longer Reels or see the new grid layout. The group vents, laughs, and agrees: Instagram’s rollout strategy feels more like a bug than a feature. But there’s one win worth celebrating—users can now pause Reels, and that’s a game changer for both viewers and content creators.

From there, the episode turns into a springboard for content inspiration. The trio shares light-hearted but actionable ideas, like decorating eggs as a playful nod to Easter, or launching an “egg-as-cash” campaign that blends humor with seasonal relevance. They also suggest interactive content like guessing games using golden eggs, encouraging practices to collect emails or Instagram handles in the process.

On the trend front, Katrina introduces the “feminine urge to try everything” sound, recommending a clever med spa spin—think, “the feminine urge to try every treatment.” They also explore the “she doesn’t know it yet…” trend, perfect for foreshadowing glow-ups or transformations, especially with influencers.

Another highlight? Bunny lines. Not many know they can be treated, so the team recommends using the season to spotlight under-the-radar services. And of course, it wouldn’t be MSM without a viral moment. They shout out Don’t Hodge for a fun twist on the “feet-up filming” trend, showing how behind-the-scenes content can double as engagement gold.

As always, the episode wraps with humor, random tangents, and bursts of creative energy—reminding everyone that marketing is supposed to be fun.