As 2024 comes to a close, the Med Spa Marketing Group Chat team—Bekah, Lauren, and Mitchell—gathers to reflect on an extraordinary year in marketing for the med spa industry. This year has been one of significant growth, learning, and laying a strong foundation for the future.

The team starts by celebrating key wins, including an impressive fourfold increase in campaign productivity. They’ve grown from managing eight campaigns for four partners at the start of the year to 35 campaigns for 10 partners by year’s end. Central to this success has been the introduction of landing pages, a strategy that has boosted trust and performance, while creating personalized digital experiences for partners and their patients.

Another standout achievement has been their content production. With over 783 social posts and 127 podcast episodes released this year, the team has consistently delivered value across platforms. Highlights include viral trends like “Please, Please, Please” and high-performing social posts that reached millions of viewers. Bekah emphasizes the shift toward authentic, relatable content, which continues to resonate deeply with audiences.

Quarterly content shoots also emerge as a major theme for 2024. These shoots have allowed the team to create fresh, high-quality visuals tailored to partner needs. Whether it’s showcasing body treatments like CoolSculpting or GLP-1 therapies, or crafting lifestyle-focused ads, the team has prioritized creativity and collaboration to elevate every campaign.

Looking ahead to 2025, the team is excited to build on the foundation laid this year. From expanding partnerships to experimenting with video ads and refining data-driven strategies, they aim to double down on what works while exploring new opportunities. They also plan to nurture relationships with potential patients through innovative referral programs and more personalized campaigns.

As the Med Spa Marketing Group Chat team reflects on 2024, they celebrate not just their accomplishments but also the lessons learned—like the power of teamwork and adaptability. With a strong foundation in place, they’re ready to take on the challenges and opportunities of the new year with confidence and excitement.

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