In the latest episode of Med Spa Marketing Group Chat, hosts Kevin, Lauren, and Bekah dive into the excitement and anticipation surrounding the upcoming Medical Spa Show hosted by AMSPA, scheduled for April 11-14th in Vegas. The trio reminisces about their first experiences at aesthetic conferences, contrasting their initial expectations with the reality of smaller, more intimate gatherings. They express a shared sentiment of surprise at discovering the scale and nature of industry events, where connections are made in smaller groups rather than in vast auditoriums.
As the conversation shifts towards the significance of having a booth at the AMSPA conference, excitement builds over the opportunity to interact with a larger audience in a centralized location. Kevin recalls a pivotal moment two years ago when the idea of incorporating podcasting into conventions was born, a concept that has now evolved into the hosting of three distinct podcasts. These podcasts aim to provide med spa professionals with a range of insights, from business leadership to marketing strategies and even pop culture influences on aesthetics.
The upcoming AMSPA conference will see these podcasts recording live, inviting attendees to share their stories and insights, fostering a unique environment of learning and networking. The discussion highlights the importance of authentic connection in an industry often dominated by superficial interactions. The hosts underscore their commitment to listening as much as they talk, emphasizing the value of learning from the community.
As the episode concludes, the hosts extend an invitation to AMSPA attendees, encouraging them to participate in podcast recordings or simply to engage in meaningful conversations. With a blend of excitement and a focus on genuine interaction, the episode encapsulates the anticipation for the AMSPA conference and the potential it holds for fostering community within the med spa industry.