In episode 049 of "Med Spa Marketing Group Chat", Katrina, Bekah, and Lauren dive into the biggest social media updates affecting the aesthetics industry. From Instagram’s latest features to viral trends med spas can leverage, they break down what’s new and how to stay ahead in 2025.

Instagram is rolling out several changes that impact content strategy. One of the biggest updates is the introduction of three-minute Reels, allowing for longer, more engaging videos. This is a major win for aesthetic practices looking to showcase treatments, patient testimonials, or behind-the-scenes content without being cut short. The team also discusses the new grid layout, which eliminates forced cropping and provides a cleaner, more visually appealing profile design.

Another key update is Instagram’s revamped highlights tab, which will soon move story highlights to a separate section. While this change is still rolling out, it means that med spas may need to rethink how they use highlights for promotions, patient education, and service showcases. Additionally, Instagram is launching Edits, a standalone video editing app that could reduce the need for third-party tools like CapCut.

Beyond platform updates, the hosts explore fun and engaging trends for med spas to try. The Baby Photo Challenge encourages providers to share childhood photos alongside their journey into aesthetics. Another popular trend, What’s Your Beauty Secret?, is a creative way for providers and patients to highlight their favorite treatments. Meanwhile, the People in Our Clinic and Their "Problems" trend brings a lighthearted, relatable touch to social media.

With Valentine’s Day around the corner, the team also shares marketing ideas med spas can implement, such as lip filler promotions, themed giveaways, and fun patient engagement posts.

Packed with insights, strategies, and creative inspiration, this episode is a must-listen for any med spa looking to make the most of social media’s ever-changing landscape.