In the latest episode of the *Great Friends Podcast*, hosted by John Wheeler, CEO of Alpha Aesthetics Partners, Annie Robertson Hockey, President & Head of Consulting at SkyTale and Co-Founder & Director at Column National Association, shares her compelling journey from fintech to the medical aesthetics industry. With a background rooted in financial technology, Annie transitioned from her role as co-CEO of a nationally chartered bank to a key figure in medical aesthetics consulting. Her story is one of adaptability, strategic thinking, and a deep passion for helping businesses thrive.

During the episode, Annie delves into the importance of aligning your career with both function and passion. She emphasizes the value of building a business that not only operates efficiently but also connects deeply with its customers. Annie discusses the common pitfalls she observes in med spa businesses, such as over-investing in equipment and underestimating the power of lean operations. She advocates for starting lean, focusing on mastering a few key devices, and gradually scaling as your business and customer base grow.

Annie also highlights the significance of data-driven decision-making in running a successful med spa. She notes that many med spa owners struggle with understanding what’s truly happening under the hood of their businesses, leading to inefficiencies and missed opportunities. By focusing on key metrics like customer acquisition costs, conversion rates, and patient retention, Annie believes businesses can significantly improve their profitability and sustainability.

The conversation also touches on leadership and the challenges of scaling a business without falling into the trap of bureaucracy. Annie shares her insights on effective communication, the importance of listening to both your team and your customers, and how to maintain agility in a growing organization.

Annie’s wealth of experience and her passion for empowering others to succeed in the medical aesthetics industry make this episode a must-listen for med spa owners and anyone interested in the intersection of business and healthcare.

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