In the latest episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, shares his talk from Aesthetic Next 6.0, entitled "How to Run Your Business Like a Boss." This solo episode is a deep dive into John’s personal experiences and hard-earned lessons from building and running successful med spa businesses. Whether you are new to the aesthetics industry or a seasoned veteran looking to sharpen your business acumen, this episode is packed with actionable insights and strategies to help you take your business to the next level.

John kicks off the talk with the principle that has shaped his approach: "Know your numbers, know your business." He reflects on how, early in his career, he was operating based on feel rather than hard data, and how learning to analyze and understand the financials of his business transformed everything. This is a key takeaway for listeners—whether you're just starting or looking to refine your operations, knowing and tracking your financials is essential.

One of the highlights of the episode is John’s discussion of the Profit First system. He explains how, in the early days of running his med spa, this method helped him organize finances by breaking down incoming revenue into multiple accounts—covering expenses, payroll, and most importantly, profit. This system is a practical and accessible way to ensure that your business is operating with financial clarity and discipline, even if you’re not a numbers expert.

John also dives into the importance of analyzing gross profit margins and tracking key operational metrics like revenue per hour and rebooking rates. These metrics help med spa owners optimize their services, improve efficiency, and drive profitability. He explains how setting goals for gross profit and net profit, and working toward them, can create a healthy, thriving business.

Throughout the episode, John emphasizes the importance of building a fundamentally sound business over chasing trends. With practical tips, real-world examples, and a candid look at the challenges of running a med spa, this episode is a must-listen for anyone in the aesthetics industry who wants to run their business like a boss.

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