In the latest episode of the Great Friends Podcast, recorded live at The Aesthetic Show (TAS), John Wheeler, CEO of Alpha Aesthetics Partners, delivers an exciting superpod episode featuring two insightful interviews. The episode kicks off with Chris Balbi, Director of Marketing and Operations at Misha Aesthetics. Chris, known for his vibrant personality and deep marketing knowledge, shares his extensive experience in the industry, having been with Misha Aesthetics for 14 years and also serving as the Assistant Dean of the College of Performing Arts at the University of the Arts.

Chris dives into innovative marketing strategies, emphasizing the importance of adaptability and creativity in today's rapidly changing landscape. He discusses how guerrilla marketing tactics, such as spray chalk campaigns and leveraging local sports events, can effectively engage and attract new clients. Chris also highlights the shift from digital to in-person marketing, noting that trust and personal connection are becoming increasingly crucial as people grow weary of social media influencers and paid promotions.

Following the lively conversation with Chris, John sits down with Dr. Kian Karimi, a world-renowned facial plastic surgeon and the medical director and founder of Rejuva Med Spa. Dr. Karimi offers a deep dive into the future of the aesthetics industry, focusing on the emerging trends in regenerative aesthetics. He explores the potential of peptides and other regenerative treatments that stimulate the body's own production of essential elements like collagen and hyaluronic acid. This shift from exogenous to endogenous treatments, according to Dr. Karimi, represents the next phase in aesthetic medicine.

Dr. Karimi also touches on the concept of precision aesthetic medicine, where treatments are tailored based on individual DNA and lab tests to ensure optimal results. He predicts that the future of med spas will involve a more holistic approach, integrating wellness and longevity into their services. This evolution will likely lead to med spas looking more like Nordstrom, offering a commoditized yet personalized experience for clients.

John and Dr. Karimi also discuss the ethical considerations of DNA editing and its potential implications for aesthetics. Dr. Karimi underscores the need for careful regulation and guidelines as these technologies advance.

This episode is packed with actionable insights and forward-thinking perspectives, making it a must-listen for anyone in the medical aesthetics industry. Whether you're looking to enhance your marketing strategies or stay ahead of industry trends, this episode has something valuable for you.