In this insightful episode of the Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, dives into a rich conversation with Kelly Pennington, a seasoned consultant in the aesthetics industry. Formerly from Galderma, Kelly brings over two decades of experience to the table, now focusing on operations consulting, aiding medical practices and companies in optimizing their internal processes.

Listeners will be drawn into Kelly’s journey from her extensive background in sales and operations to her current role, where she leverages her deep industry knowledge to guide practices on improving their operational efficiencies and staff training. She discusses the transition from corporate roles to consulting, highlighting her strategic involvements with startup companies like Novastique, and shares invaluable insights on what practices should look for in a sales representative and how to maximize those relationships for business growth.

Kelly’s expertise in navigating the complex landscape of medical aesthetics shines through as she articulates the significance of understanding market needs and using data-driven strategies to enhance practice operations. Her approach to consulting emphasizes the importance of tailored solutions that resonate with the unique needs of each practice, ensuring they not only survive but thrive in a competitive market. This episode is a must-listen for anyone in the medical aesthetics field looking to elevate their operational strategies and gain perspective from one of the industry's seasoned veterans.