Price increases are one of the most debated and avoided decisions in the med spa industry. In this episode, Rebekah and Janelle break down why that hesitation exists and why avoiding price adjustments often causes more harm than good.

They start by addressing the reality of rising costs. Vendors, equipment, training, utilities, and staffing expenses continue to climb. When practices fail to adjust pricing accordingly, margins shrink, limiting the ability to invest in people, education, and growth. Revenue alone does not define success. Sustainable profitability does.

The conversation also challenges the assumption that lower prices create a competitive advantage. Rebekah explains that being the cheapest often signals lower quality, not value. Patients seeking strong outcomes prioritize expertise, reputation, and trust over discounts. Practices that position themselves as premium must align pricing with the level of service they deliver.

From there, they dive into cadence and timing. Reviewing pricing annually is not aggressive. It is standard in most service industries. The fear of patient backlash is largely unsupported by data, as both hosts share that price increases rarely result in patient loss when handled correctly.

Execution matters. Rebekah and Janelle emphasize the importance of competitive analysis, margin awareness, and creative retention strategies such as memberships, tiered pricing, and bundled services. These approaches allow practices to raise base pricing while still offering flexibility and value.

Communication is the final and most critical piece. Teams must understand the why behind the increase before patients ever hear about it. Clear scripts, confident delivery, advance notice, and a thoughtful rollout help avoid discomfort or confusion. Grandfathering pricing for an initial visit can further soften the transition and reinforce loyalty.

Ultimately, price increases are not about charging more. They are about protecting standards, supporting teams, and building a practice that can thrive long term.