In the latest episode of "The Great Friends Podcast," hosted by John Wheeler, CEO of Alpha Aesthetics Partners, listeners are treated to a dynamic and insightful super episode. Recorded live at The Medical Spa Show hosted by AmSpa 2024, this special installment features three engaging interviews with industry leaders, each offering their unique perspective on various facets of the medical aesthetics field.

The episode kicks off with Savannah and Mary Robb from Social Practice, a company specializing in social media management for medical aesthetic practices. Their conversation with John focuses on the ever-evolving landscape of marketing and social media strategies. They delve into the importance of building a strong online presence and share effective tips for engaging and growing an audience on platforms like Instagram and Facebook.

Next, the podcast shifts gears to a discussion on the technological advancements in before and after photography with Tyler and Chunner from TouchMD. With over a decade of experience in the industry, they explore the significance of documenting transformations in medical aesthetics. The trio examines the impact of AI technology on enhancing the quality and reliability of before and after images, shedding light on the future possibilities in this essential area.

The episode concludes with an insightful talk with Virgil Ochoa from Dykema, a firm renowned for representing businesses in the sale of their practices. This segment focuses on the legal aspects of selling a medical aesthetics practice, including navigating legal documents and understanding the complexities involved in such transactions. Ochoa's expertise provides listeners with a comprehensive overview of the considerations and steps necessary for a successful sale.

John Wheeler's enthusiasm and rapport with each guest make for an engaging listen, bringing to life the camaraderie and shared passion for the medical aesthetics industry. This super episode is a must-listen for anyone interested in the current trends, challenges, and future directions of medical aesthetics, offering valuable insights and practical advice from leading experts in the field.

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