In the latest episode of Med Spa Marketing Group Chat, hosts Katrina, Lauren, and Bekah dive into the latest trends and strategies in social media marketing for August. The episode opens with a lively discussion about the fleeting nature of summer and an enthusiastic welcome to all listeners as they tackle what’s hot and what’s not in social media.

One of the key points discussed is the outdated practice of posting square grid posts. The hosts emphasize the importance of using 1080 by 1350 pixels for Instagram graphics to maximize engagement. They also highlight the inefficacy of posting more than ten stories in a row, recommending instead one to two high-quality, engaging stories. The episode also covers the decline of using "link in bio" calls to action, advocating for the use of DM automation tools like ManyChat to boost engagement without getting penalized by Instagram’s algorithm.

The discussion then shifts to what's currently trending. Katrina and Bekah introduce the “You Know Me” posts, a fun way for providers to share personal details with their audience. They also rave about the popularity of "Paging Dr. B" posts, showcasing different outfits or looks throughout the week. Additionally, they note the rising trend of talking head videos where providers share insights and personal stories directly with their followers, building trust and credibility.

The hosts also remind listeners to capitalize on current events and popular shows or movies for content inspiration, citing recent examples like "Love Island" and "Wolverine and Deadpool." Transition videos and green screen effects are also highlighted as hot trends to incorporate into social media strategies.

The episode wraps up with shout-outs to partners who are excelling in their content creation. Dr. Barbarino's Willy Wonka-themed video, Waseem and the team at Dontage's humorous and educational posts, and RN Esthetics' engaging slow-motion video are all praised as stellar examples of innovative and effective marketing.

Katrina, Lauren, and Bekah’s enthusiasm and expert advice provide valuable insights for anyone looking to stay ahead in the ever-changing world of social media marketing. Their practical tips and trend analysis make this episode a must-listen for med spa professionals eager to enhance their online presence.