In the latest episode of *Med Spa Marketing Group Chat*, hosts Katrina, Lauren, and Bekah gather to discuss the latest social media trends for September. As the autumn season approaches, they dive into what's hot, what's not, and how med spas can stay ahead of the curve in the ever-evolving world of social media marketing.

The episode kicks off with a fun and light-hearted chat about the return of pumpkin spice lattes, setting the stage for a conversation that's both engaging and informative. They quickly shift gears to discuss the trends that are fading out, urging listeners to stop using outdated Instagram fonts and overly edited photos. They emphasize the importance of authenticity in the aesthetics industry, warning that over-editing can damage trust with potential clients. Instagram’s new feature that labels AI-edited photos is highlighted as a game-changer, pushing providers to embrace a more natural and genuine approach to their social media content.

Katrina, Lauren, and Bekah also touch on the decline of certain video styles, like the once-popular trend of pointing at text on the screen. Instead, they recommend that med spas focus on creating talking head videos, where the speaker directly addresses the camera. This approach is not only more engaging but also allows providers to build a stronger connection with their audience.

On the flip side, the trio shares some of the hottest trends to jump on this September. They discuss the popularity of "literal videos," where the punchline is delivered through a clever play on words or a visual gag. They also rave about the "running from the police" trend, which has taken Instagram by storm, particularly in the aesthetics community. These trends are easy to execute and can bring a fun, relatable vibe to a med spa’s social media presence.

The hosts wrap up the episode by highlighting some of the outstanding content produced by their partners, from educational series on industry red flags to humorous and relatable videos. They encourage med spa professionals to stay creative and consistent with their social media efforts, reminding them that while trends may come and go, authenticity and engagement are always in style.

This episode of *Med Spa Marketing Group Chat* is packed with valuable insights and actionable tips for anyone looking to refine their social media strategy this fall. Whether you’re a seasoned pro or just starting out, there’s something in this conversation for everyone.

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