The Great Friends Podcast
WITH JOHN WHEELER
How to Craft a Brand that People Resonate With
In the latest episode of "The Great Friends Podcast," hosted by John Wheeler, CEO of Alpha Aesthetics Partners, the spotlight turns to Ali Alden, a mastermind in the realm of niche strategy and the StoryBrand framework. Ali, a StoryBrand Certified Guide since 2019, has carved a niche in helping small businesses deeply connect with their audience by crafting messages that resonate clearly and powerfully.
John and Ali dive into the essence of StoryBrand, exploring its nuances, strengths, and applications in the business world, especially within the medical aesthetics industry. Their conversation reveals the transformative potential of StoryBrand in aligning a business’s message with the conversation already happening in customers' minds. Ali’s expertise in making marketing messages hit harder and resonate clearer than ever offers invaluable insights for entrepreneurs striving to differentiate their businesses in competitive markets.
Ali’s journey from working at a MedSpa in Reno, Nevada, to becoming a beacon of brand messaging wisdom is a testament to her dedication and skill in the field. Her collaboration with John at Esthetics Center to implement the StoryBrand framework has yielded significant improvements in their branding and marketing strategies. Ali’s role in developing the brand script and wireframing the website for Esthetics Center underlines her pivotal contribution to enhancing their communication and connection with their audience.
Listeners will be captivated by Ali’s journey and expertise, making this episode a must-listen for business owners and marketers aiming to sharpen their brand messaging. As the CEO and founder of Ali Alden LLC, Ali continues her mission to support dozens of brands each year in clarifying their messages, ensuring they no longer fight for scraps in the marketplace but build profitable and distinguishable businesses.
This episode with Ali Alden not only highlights the importance of effective communication in today’s market but also showcases the powerful synergy between John and Ali in leveraging StoryBrand to its full potential. Tune in to discover how to elevate your brand’s message and connect more authentically with your audience, guided by the wisdom and experience of Ali Alden.
Ali Alden, a distinguished Niche Strategist and StoryBrand Certified Guide since 2019, has carved a unique niche in helping small businesses capture the essence of their customer's thoughts and seamlessly integrate into ongoing conversations. Specializing in the trades, health and wellness, and professional services sectors, Ali's expertise lies in crafting StoryBrand messages that resonate deeply, hit harder, and clarify marketing messages like never before. Her mission is to empower small businesses to stand out in crowded markets, turning competition into profitability. Before establishing Ali Alden LLC, where she annually assists dozens of brands in clarifying their messaging, Ali contributed her skills to a MedSpa in Reno, Nevada. Her collaboration with John Wheeler at Esthetics Center showcases her ability to transform businesses through strategic storytelling, proving her commitment to making brands more relatable, understood, and successful.
