In the latest episode of "The Great Friends Podcast," hosted by John Wheeler, CEO of Alpha Aesthetics Partners, listeners are given a rare and insightful look into the world of marketing within the aesthetics industry. This particular episode is a delightful reunion and a dynamic conversation with the original marketing team from Esthetics Center, who played a pivotal role in its remarkable growth. The team, now largely part of Alpha's marketing force, includes Kevin, the VP of Brand Strategy at Alpha, and Mitchell, the Director of Digital Marketing. Meanwhile, Katrina remains at Esthetics Center as the Social Media Director, having successfully grown their Instagram following to nearly 40,000.

Recorded live at Wheeler's house, the episode unfolds with a sense of camaraderie and shared history, making it both engaging and relatable. The discussion is a goldmine of information, where the team lifts the veil on the strategies and approaches they used to bolster the Esthetics Center’s market presence. They delve into the specifics of their playbook, offering valuable insights into effective marketing in the aesthetics field.

Listeners will not only hear about the successful dynamic among the team members but also get an in-depth look at the individual tools each member utilizes daily. This hands-on, practical information is a rare peek into the actual workings of a successful marketing team in a highly competitive industry.

Moreover, the episode serves as a prelude to the launch of a brand new podcast, "Med Spa Marketing Group Chat." Described as funny, informative, insightful, and engaging, this new venture promises to be a valuable addition to anyone interested in marketing within the medical spa space.

This episode is more than just a conversation; it's an educational journey guided by experienced professionals. It’s an essential listen for anyone in the aesthetics industry looking to understand the intricacies of effective marketing, from social media strategies to brand building. So, tune in to hear John Wheeler and his esteemed marketing team share their stories, successes, and expertise in an episode that's both fun and fundamentally enlightening.