In the latest episode of The Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, sat down with seasoned sales professional Josh DeBlasio. The conversation covered key aspects of successful sales strategies, with DeBlasio’s insights promising to change the way listeners approach sales.

Firstly, DeBlasio emphasized the need to see sales not merely as transactions, but as opportunities to genuinely help customers. According to him, the heart of a successful sales process lies in problem-solving. If a customer has a problem, and you have the solution, you're not just selling, but genuinely helping.

Midway through the episode, DeBlasio introduced the concept of "socially proofing" your suggestions. This involves providing examples of how other people have benefited from a product or service to instill trust and relate to customers. Wheeler confessed this was his favorite part of the episode, admitting that this strategy of giving away ownership was a golden nugget that he had not fully appreciated until DeBlasio articulated it during their chat.

In the final segment, DeBlasio revealed his approach to communication in sales. Rather than the common practice of providing copious amounts of information, DeBlasio champions the idea of "finding clues" through effective listening and asking insightful questions. He asserted that great salespeople flip the traditional sales approach on its head - they listen more than they talk, and they work to understand the who, what, when, where, why, and how of the customer's needs.

Wheeler's conversation with DeBlasio offers listeners a chance to rethink and refine their sales strategies. Whether you're a seasoned salesperson or a beginner, DeBlasio's ideas present a fresh take on sales, inviting you to view the process from the perspective of the customer and to explore the transformative power of asking the right questions. This episode is a must-listen for those seeking to improve their sales tactics and customer relations. It's filled with valuable insights, practical strategies, and the promise of helping you to execute and implement them effectively.