You're in for a real treat with this week's episode! Our host, John Wheeler, interviews world-renowned practice management consultant and international speaker, Terri Ross, on all things data and KPIs, the importance of RPH, and the idea that we sell TIME. Terri also explains the ONLY thing that will increase the lifetime value of a patient (and it's so simple)! Terri is a true wealth of knowledge and industry mogle with a long list of accolades. Not only is she the Founder and Co-CEO of APX Platform, but she has also managed and led sales teams at Fortune 500 medical device companies, launched brands such as CoolSculpting® in the United States and Canada, helped develop and start up more than 70 new aesthetic practices, and the list goes on! Trust us, you won't want to miss this episode.