In the latest episode of The Great Friends Podcast, CEO of Alpha Aesthetics Partners and host John Wheeler, hosts sales maestro and esteemed friend, Moises Chacon. As a senior partner at EPG Experts, Moises provides revenue boosting solutions for top-tier plastic surgeons and medical spas, who regularly experience a 30 to 50% increase in sales under his guidance. Before EPG Experts, Moises held the title of VP of Professional Programs and corporate sales at the National Institute of Medical Aesthetics. John assures that Moises's insights are not just enlightening, but actionable and capable of yielding significant growth.

Moises has had a transformative impact at the local level, coaching John's team with game-changing strategies. The objective of inviting him onto the podcast is to offer listeners the same level of expertise, and provide them with valuable insights that could potentially be worth a substantial sum.

One key takeaway from this episode is the pivotal mindset shift from 'dispensing' to 'prescribing.' As healthcare providers, it is crucial to see ourselves in the driver's seat, balancing patient wants with the necessity of professional, medical input. This balance is integral to a successful practice and is something Moises discusses at length.

Another intriguing aspect of Moises's expertise is his breakdown of the 'three layers of questions.' Drawing an analogy to the structure of a well-crafted essay, he explains how to build a narrative from broad to specific, and how to skillfully delve into the heart of the matter.

Lastly, Moises hammers home the importance of asking great questions, a recurring theme among sales process experts. He elaborates on this theme, emphasizing its pivotal role in the sales process.

This enriching episode promises to leave listeners with newfound knowledge and strategies for enhancing their practice. Moises Chacon's insights, deriving from extensive experience and a successful career, are certain to be invaluable. If they can have the profound impact on listeners that they've had on John and his team, then this episode is one not to miss.