The Great Friends Podcast
WITH JOHN WHEELER
Going Pro In Aesthetics, Becoming a KOL, & Building a Company Worth Talking About
In this episode of The Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with the inspiring Amanda Holden, M.D. A dynamo in the aesthetics industry and the newest partner at Alpha Aesthetics, Dr. Holden sheds light on the journey of becoming a Key Opinion Leader (KOL).
The conversation orbits around the facets of professionalism in the KOL arena. Dr. Holden stresses the importance of showing up as your best self, rehearsing, and delivering unique content that empowers people to dream and reach beyond their known boundaries. She encourages aspiring KOLs to break the mold with fresh and original content, ideas that haven't been explored before.
Dr. Holden emphasizes the need for feedback, encouraging a proactive approach towards growth. The discussion underscores the battle with negative self-talk and how overcoming it can unlock the path to achieving one's dreams. If you're passionate about becoming a KOL and are ready to put massive action behind it, you can do it.
An intriguing aspect of the conversation revolves around the strategic aspect of becoming a KOL. Dr. Holden shares her insights about developing strong relationships with companies. It's not just about having a single laser from a company if you want to represent it—you need to invest more. She guides listeners through the process of interacting with company representatives and VPs, expressing your interest, and ultimately convincing them of your potential as a KOL.
She also enlightens listeners on acquiring speaking engagements at non-KOL events and leveraging them to enhance their KOL status. This involves demonstrating your value to potential partners through documented performances at these events.
Dr. Holden's words have an infectious energy, leaving listeners with a flurry of inspiration and actionable notes. Her vision and array of wonderful ideas make this episode a treasure trove for anyone aspiring to be a KOL in their field. Dive into this enlightening conversation, and you might find the inspiration you've been looking for in your own journey.
Amanda Holden, M.D., a key opinion leader (KOL) and owner of Holden Timeless Beauty, is renowned as an exceptional injector and a business powerhouse in the Southern California aesthetics industry. With five premier medical spa locations throughout the San Diego and North County areas, Dr. Holden leverages over 15 years of medical experience, including her tenure as an ER doctor and chief resident in her residency program, to provide top-tier services. Her dual expertise in business and medical fields allows her to contribute uniquely to industry conversations. Beyond managing her business, Dr. Holden serves as a KOL for leading companies like BTL, creators of Sculptra, Galderma, and UpNeeq. She is well-regarded for her insights as a KOL and her commendable work in building a noteworthy company. Join us as we delve into a compelling conversation with the accomplished Dr. Holden.
