On the latest episode of "The Great Friends Podcast," John Wheeler, the CEO of Alpha Aesthetics Partners, hosts a conversation that's set to resonate with business leaders and sports enthusiasts alike. This isn't just another business episode; this is about understanding the principles of victory, whether on the gridiron or in the corporate world.

John's guest, Ian Book, holds the title as the all-time winningest quarterback in Notre Dame's illustrious football history. But for John, Ian isn't just a distant sports figure. He's a childhood hero from his hometown of El Dorado Hills and a friend for years. Their connection runs deep, rooted in shared passions and mutual respect.

But why invite a football player to a podcast that typically revolves around the medical aesthetics industry? It's simple. Winning habits and strategies know no boundaries. The same dedication, sacrifices, and strategies that propel Ian to stardom on the football field have clear parallels in the business world. In their conversation, John and Ian delve deep, exploring what it truly means to have a winner's mindset.

The insights Ian shares aren't just for Notre Dame enthusiasts or football fans. They're universal lessons about competition, sacrifice, and the relentless pursuit of excellence. His mantra, as revealed to John, is a revelation: "You either like it, you love it, or you live it." To attain success at the pinnacle of any field, one mustn't merely like or love what they do; they must live it. This episode promises to take listeners on a journey, unveiling the layers behind what it means to truly thrive and win, be it in sports or business.

So, whether you're a budding entrepreneur, a seasoned business professional, or just someone seeking inspiration, this conversation promises to offer invaluable insights. From understanding how to foster a winning mindset to appreciating the dedication required at elite levels, this discussion is set to challenge and inspire. Listen in as John Wheeler hosts an enlightening chat with the iconic Ian Book, uncovering the secrets behind triumphs on the football field and their profound implications for the world of business.

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