In the latest episode of The Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, takes listeners on a journey. It’s not just any journey, but one that recounts the rise and challenges of the Esthetics Center. A company, co-founded by John and his business partner, Dr. Reginald Rice, that has seen the ebb and flow of success over five grueling years.

The Esthetics Center, as described by Wheeler, wasn't just a business idea; it encapsulates years of relentless effort, emotional highs, and despairing lows. With such a dynamic duo, one can't help but be engrossed in the roller-coaster ride of its inception. In the podcast, John doesn't just recount the highs, but he bravely shares the absolute lowest moments of his life – the kind of moments that define resilience, passion, and determination.

While the episode unfolds as a narrative of their journey, it's much more than a story. John assures listeners that they can extract actionable insights, particularly from the low moments, and learn from the strategic decisions they made. These span the gamut from finance to marketing strategies that have been pivotal in molding the Esthetics Center into the entity it is today.

As the Medical Director of Esthetics Center, Reginald Rice, MD, FACS, is not only John's business partner but also his father-in-law. He's a double board-certified ENT and facial plastic surgeon with an impressive academic track record from Loma Linda medical school. Having practiced facial plastics since 1995, he has witnessed the evolution of the industry, experiencing the phase before the onset of cosmetic Botox and HA fillers.

John describes him as "one of my favorite people in the world." For him, Dr. Rice is not just a seasoned professional but also a father figure, a source of strength and inspiration.In a heartfelt conversation, the duo delves deep into their journey, making it an engaging, enlightening, and emotional listen. Whether you’re a budding entrepreneur, a seasoned business owner, or someone who loves to hear tales of grit and determination, this episode promises a rich tapestry of experiences, insights, and invaluable lessons.

So, if you're ready to be inspired and perhaps even tear up a bit, tune into The Great Friends Podcast and join John Wheeler and Dr. Reginald Rice on a journey of entrepreneurship, perseverance, and unwavering friendship.

‍