In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah take listeners behind the scenes of their recent content shoot at CAMI (Carolina Age Management Institute) in Huntersville, North Carolina. Led by Dr. Stephen Giordano, CAMI has earned a reputation for its exceptional care and strong team culture, which made this marketing launch both impactful and memorable.

Kevin and Bekah recount their first impressions of North Carolina, a lush and welcoming environment that felt unexpectedly familiar. They describe the charm of Lake Norman, a massive and picturesque feature near CAMI, which became a highlight for capturing scenic marketing visuals. From early-morning drone shots in the chilly November air to intimate interviews with Dr. Giordano, the episode provides a vivid glimpse into the thought and care that goes into showcasing a med spa partner.

Inside CAMI, Kevin and Bekah are immediately struck by the energy and camaraderie of the team. The culture, they note, mirrors that of their very first partner, Aesthetic Center, with its familial atmosphere and youthful, vibrant staff. Dr. Giordano’s leadership is a cornerstone of CAMI’s success, and his authenticity shines through during the team’s time with him. During an interview, he reflects on the importance of honesty in building patient trust, a value that resonates deeply with Kevin and Bekah.

The duo also highlights the logistical challenges and triumphs of the shoot, from coordinating multiple patient and provider shots to experiencing their first full-body liposuction procedure. Despite a packed schedule, the team’s collaboration and enthusiasm made the experience seamless and inspiring.

Wrapping up the episode, Kevin and Bekah reflect on the joy of connecting with new partners like CAMI while envisioning the future of this growing partnership. They express their excitement for introducing CAMI to the broader Alpha Aesthetics Partners family and continuing to help tell their story through innovative marketing.

This episode captures not only the technical aspects of creating impactful content but also the meaningful relationships and shared values that make each launch a success. Listeners will feel inspired by the behind-the-scenes effort and heart that goes into showcasing a practice like CAMI.

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