In the latest episode of "The Great Friends Podcast," John Wheeler sits down with Mitchell Outka, the Director of Digital Marketing at Alpha, to uncover the strategies that drive growth for med spas and aesthetic practices across the country. Outka, a digital marketing expert with a history of entrepreneurial success, shares his journey from starting a six-figure fidget spinner business at 17 to leading transformative campaigns for Alpha’s partners, including the renowned Esthetics Center.

Mitch’s story begins with a passion for creativity and business, which led him to explore digital marketing in his teens. He recounts how he built and scaled various ventures, learning from failures and celebrating successes along the way. One standout moment was his discovery of the importance of data and split-testing in advertising—principles that now form the cornerstone of his approach to building marketing strategies.

The conversation dives into the innovative techniques that have delivered exceptional results for Alpha’s partners. Mitch and John discuss the importance of understanding customer lifetime value and how this insight can shape marketing campaigns. By crafting strategic offers—such as discounts on treatments like laser hair removal or Botox—and targeting the right audience, Mitch has helped partners turn first-time customers into loyal, long-term clients.

Automation and technology also play a key role in Mitch’s success. From early experiments with Facebook Messenger bots to the implementation of robust CRM systems like Go High Level, Mitch shares how automation not only streamlines operations but also enhances the customer experience. One example includes a personalized "handshake text" system that dramatically reduced no-shows and cancellations.

Mitch emphasizes that the key to success lies in continuously testing, learning, and refining strategies. Whether it’s through giveaways to build a database or leveraging text marketing for re-engagement, his insights offer a roadmap for med spas looking to thrive in a competitive market.

This episode is packed with actionable advice, inspiring stories, and a behind-the-scenes look at the strategies that have fueled Alpha’s rapid growth.

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