Senior Manager, Partnership Marketing Riley Haydock serves as the connection point between Alpha’s partners, internal teams, and external marketing agencies, ensuring alignment across all marketing efforts. She takes a listening-first approach, working to understand each partner’s goals, challenges, and vision so she can advocate for them and support execution. Riley operates as a true extension of each partner’s team, focused on building trust and keeping initiatives moving forward.

In her role, Riley works closely with partners to provide clarity and support across marketing strategy and execution. She ensures partners feel informed, aligned, and confident in the direction of their brand.

Riley loves getting to know the story behind each partner. She is especially drawn to understanding the “why” behind their brand, from how they chose their name to the details that shape their identity. Bringing those stories to life through thoughtful messaging allows her to advocate for partners in a meaningful way.

With five years of professional experience, Riley brings a strong foundation in partnership marketing and brand storytelling to her role at Alpha.