In the latest episode of Med Spa Marketing Group Chat, Kevin and Bekah recount their memorable trip to Londonderry, New Hampshire, where they captured content for InBloom Health and MediSpa’s launch as Alpha Partner 011. As they step into 2025, this episode reflects on the beauty of new beginnings and highlights the significance of storytelling and authenticity in med spa marketing.

The episode opens with Kevin and Bekah’s first impressions of the picturesque New Hampshire setting, from scenic roads lined with trees to the charming aesthetic of InBloom’s practice. They describe the thoughtful design choices, from soft pink couches to floral wallpaper, which create a welcoming, peaceful environment for patients. However, what truly stands out is the inspiring story of Dr. Tanya Lawson, InBloom’s founder. During their interview, Dr. Lawson shares a raw and emotional account of her journey—from starting over in a new country to building a practice rooted in care and resilience. Her vulnerability resonates deeply, reinforcing the importance of honesty and connection in aesthetics.

Kevin and Bekah also discuss their creative process behind capturing and curating content for the launch. They reflect on how every detail, from the serene lighting in the treatment rooms to outdoor shots of New Hampshire’s iconic autumn landscape, contributes to telling InBloom’s story. Kevin even breaks down the composition of the launch video’s score, revealing how he incorporated the mandolin’s bright yet delicate tones to mirror the uplifting theme of “blooming.”

Beyond content creation, the episode emphasizes the importance of collaboration. Kevin and Bekah praise Dr. Lawson and her team for their enthusiasm, creativity, and willingness to guide them through their favorite local spots—including a quest to find the perfect red tree for photos.

The episode concludes with a heartfelt welcome to InBloom as a new Alpha partner. Kevin and Bekah express their excitement for the future, celebrating not just a successful launch but also the shared vision of helping practices—and the people behind them—flourish. It’s a fitting start to 2025, filled with optimism, growth, and the beauty of new chapters.

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