Med Spa Marketing Group Chat
WITH JOHN WHEELER
Maintaining Balance as a Social Media Creator in Aesthetics
In the latest installment of the Med Spa Marketing Group Chat, the dynamic ambiance of the AmSpa trade show floor sets the stage for an engaging discussion on the pivotal role of social media in aesthetic medicine. Host Bekah welcomes two distinguished guests, Mary Robb and Savannah Barineau from Social Practice, who bring their expertise and personal experiences to the fore in this live-recorded episode.
Mary Robb, the founder and CEO of Social Practice, alongside Savannah Barineau, the operations manager, share an insider’s perspective on the complexities and nuances of managing social media for aesthetic practices. The conversation kicks off with Mary Robb explaining the genesis and mission of Social Practice, highlighting their focus on enhancing online engagement while emphasizing mental health and sustainable usage of digital platforms.
Savannah, on the cusp of her wedding, brings a personal touch to the discussion, underscoring the challenges of balancing professional demands with personal life, especially when planning a significant life event like a wedding. Her presence at the trade show, just days before her nuptials, underscores the dedication professionals often must balance in the fast-paced world of aesthetic marketing.
A significant part of the dialogue revolves around the double-edged sword of social media engagement. Both guests discuss the "ADHD factor" of constant digital connectivity, describing how the incessant influx of information can lead to diminished attention spans and a skewed perception of reality due to the pervasive comparison culture on platforms like Instagram. They critique the psychological impact of seeing others’ curated highlight reels, which often leads to unrealistic benchmarks for personal and professional success.
Despite these challenges, the trio also delves into the positive impacts of social media. They discuss how platforms have revolutionized networking and community building within aesthetic medicine. Mary Robb and Savannah emphasize the powerful role social media plays in educating practitioners and patients alike, fostering a community where shared knowledge and experiences elevate the entire industry.
The conversation shifts to practical advice for aesthetic practices looking to enhance their social media presence. Tips on content creation, the importance of authenticity, and strategies for engaging with a broader audience without succumbing to the pressures of idealized online personas are discussed. They highlight the importance of setting boundaries and using social media tools judiciously to maintain mental health and promote genuine connections.
This episode not only sheds light on the intricate relationship between social media and medical aesthetics but also provides listeners with strategies to harness these tools effectively while mitigating their inherent risks.
Social Practice, based in Dallas, Texas, is a dynamic social media company dedicated to serving medical aesthetic providers and practices. Specializing in content creation, scheduling, publishing, community engagement, responding, analysis, and reporting, Social Practice aims to alleviate the energy, effort, and fear often associated with managing social media. Their services allow medical professionals to concentrate on what they do best—delivering exceptional patient experiences—while ensuring their social media presence is vibrant, engaging, and effectively managed.
