In the latest episode of "Med Spa Marketing Group Chat," hosts Katrina, the Social Media Manager at Esthetics Center (Alpha's founding partner), Lauren, Graphic Designer and LinkedIn Manager at Alpha, and Bekah, Creative Assistant at Alpha, embark on a new series dedicated to helping providers self-promote and kickstart their marketing efforts. This episode, rich in actionable advice, focuses on establishing a robust social media presence, specifically on Instagram.

The conversation starts with an acknowledgment of how daunting social media can be, especially for new providers or those who have avoided it due to its overwhelming nature. Katrina, Lauren, and Bekah emphasize the importance of starting with a solid foundation. They advise listeners to analyze and optimize their profiles and bios before diving into content creation.

The hosts detail a step-by-step process for setting up an Instagram account effectively. They suggest choosing a username that reflects the provider's personality and profession. For instance, names like 'Botox Dealer' or a play on the location or company tagline can be both fun and informative. Katrina highlights the significance of using keywords in both the username and the profile name to enhance searchability and make the account easily identifiable.

Lauren and Bekah discuss the importance of a professional and recognizable profile picture, advising against using selfies, group pictures, or logos. They stress that the image should represent the provider's professional identity, making them easily recognizable to potential clients.

Moving to the bio, the hosts suggest keeping it concise yet informative. Including qualifications, the med spa location, and services offered can make the bio more effective. They also emphasize the need for a call to action, such as a prompt to DM or call for bookings, and ensuring a link to the provider's or the med spa's website is included.

The discussion then shifts to Instagram highlights. The hosts recommend that providers showcase their services and personal treatment journeys, as this builds trust and relatability with potential clients. They also cover the importance of grid posts, advising providers to start with at least nine posts before going public to avoid presenting an empty profile to new followers.

In conclusion, the hosts encourage providers to actively engage with their audience, outlining a '30-minute strategy' for daily social media engagement. This strategy includes responding to DMs, commenting on posts, and interacting with followers' content. The episode is a comprehensive guide for providers looking to harness the power of social media, particularly Instagram, to enhance their professional presence and connect with their audience.