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In the latest episode of The Great Friends Podcast, host John Wheeler dives into the nitty-gritty of aesthetics practice management with none other than Christin Trujillo, a financial consultant and partner at Maven. For those unfamiliar with Maven, it is an outsourced CFO service tailored specifically for med spa owners. Wheeler, the CEO of Alpha Aesthetics Partners, couldn't have chosen a more fitting guest for his audience, primarily consisting of med spa owners and leaders looking to enhance their business acumen.
Christin Trujillo is not just a financial consultant; she's a maestro in the industry, possessing a wealth of knowledge on how an aesthetic practice should function from a financial standpoint. The episode is a treasure trove of insights into Profit & Loss (P&L) statements, overhead, margins, and other benchmarks crucial for the success of a med spa.
The episode starts with Wheeler expressing his admiration for Trujillo's expertise, stating, "There are not many people more knowledgeable into how an aesthetic practice should be run when it comes to margins and P&L and benchmarks." And indeed, as the conversation unfolds, it becomes apparent why Trujillo's guidance is so invaluable. With hands-on experience from working with dozens of aesthetic practices, she has practical insights into what specific overhead costs should look like, how much should be allocated for payroll, and what proportion of the budget should go into marketing.
What sets this episode apart is its immediate utility. Wheeler asserts, "You're going to be able to look at your P&L and identify exactly where the bloat is." Essentially, it serves as a guide, enabling med spa owners and leaders to gain clarity about their financial health. Trujillo demystifies often complex topics, making them accessible and actionable.
So, if you're a med spa owner or leader seeking enlightenment on how to run your practice more efficiently and profitably, this episode featuring Christin Trujillo is a must-listen. It promises not just theories but action points, allowing you to walk away with a keen understanding of where to make changes to improve your financial standing. Wheeler wraps up his introduction with a note of confidence, "This should be a must-listen for every single med spa owner and every single med spa leader, because you will walk away from this episode with perfect clarity."
For the practical advice, professional insights, and a deep dive into the financial workings of a med spa, this episode truly delivers. Don't miss out on this opportunity to learn from the best in the business.
• How to Optimize Margins in Your Aesthetic Practice
• How to Analyze and Improve Your P&L Statements
• How to Set Effective Overhead Cost Benchmarks
• How to Allocate Resources for Your Med Spa
• How to Manage COGS (Cost of Goods Sold)
• How to Strategically Manage Payroll Expenditures
• How to Create a Targeted Marketing Budget
• How to Identify and Address Financial Bloat
• How to Apply Proven Financial Wisdom to Your Med Spa
Christin Trujillo is not your typical Financial Consultant; she's a partner at Maven and a force to be reckoned with in the world of aesthetics, dental, healthcare practice, and small business financial management. With an eye for detail and a flair for making complex financials relatable and even enjoyable, Christin helps business owners not just survive, but thrive. Navigating growth, planning for the long term, or simply maintaining a steady pace—Christin offers tactical, practical advice that encourages forward momentum and problem-solving. Prior to joining Maven, her credentials included advising Fortune companies, where she drove multi-million dollar growth. This experience equips her to offer top-tier financial guidance to businesses without necessitating a full-time, in-house CFO. A fourth-generation small business owner, Christin understands the heart and soul of a business lies in its financial health—essential for supporting families and communities. Her passion for her clients' success is not just professional but deeply personal. When not in her financial guru mode, she switches to being a dedicated mom, often found enjoying nature walks with her family, cheering for the Kentucky Wildcats, or hunting for the next best brunch spot.
• How to Optimize Margins in Your Aesthetic Practice
• How to Analyze and Improve Your P&L Statements
• How to Set Effective Overhead Cost Benchmarks
• How to Allocate Resources for Your Med Spa
• How to Manage COGS (Cost of Goods Sold)
• How to Strategically Manage Payroll Expenditures
• How to Create a Targeted Marketing Budget
• How to Identify and Address Financial Bloat
• How to Apply Proven Financial Wisdom to Your Med Spa